The Lab
Wednesday 1 April 2009.-.12 20 pm
Basel World

Well, Basel World is almost over. Our very first attendance at the world’s largest watch show. Another two days to go until we head home, hopefully with full order books.

Our novelties were very received by dealers (new as well as old), journalists and people just visiting. The Spidolite caused quite a few flat nosed and greasy fingerprints on the outside windows and showcases in the booth. It was a pleasure to experience the thrill and positive attitude towards the fruits of our labour. It is motivating and rewarding to attend a show of this enormous size, being a tiny watch brand and still feel respected.
Spidolite with Svend Andersen movement was a huge success.
The next many weeks will be busy, calling new dealers, checking all the prototypes looking for small changes and just trying to swallow the impressions after a show like Basel World.