Wednesday 18 March 2009.-.4 27 pm
Pre Basel Nerves
Basel World is just 'round the corner and I am really exited! This is the first time Linde Werdelin is attending Basel World. Last year (2008) we booked a hotel suite in Geneva during SIHH and had journalists and potential dealers visit us there. But so much has happend since last year! We are introducing 18 new looks this year, not only the Spidolite...but...hehe...won't spoil the fun if I showed you everything here.
The only "old" stuff we are showing is the charger for the Instruments and the temperature sensor. Everything else is updatings and brand new stuff! The prototypes will arrive just in time for the opening day of Basel World (next week, March 26th) and I am very anxious to see these. Jorn and I feel that the original ideas and designs that were merely concepts and drawings six years ago are finally being created. These are indeed exciting times!
A watch needs to be a very conservative product. You have to look at it everyday, wear it for most of the outfits in your closet. Whereas everything changes with our Instrument on top. Putting that on top of our watch instantly takes us somewhere else. All of a sudden work becomes play. Any holiday is an entertaining part of life and our Instrument belongs to these good times, wether it is skiing, climbing the mountains, diving.
